How to build backlinks | Create backlinks for my website

Backlink definition

We call backlinks the permalinks which, coming from other websites point to yours.

It is also called inlink. "Lien entrant" or "Lien retour". Search engines consider that they give your site a certain authority since these links are interpreted as a recommendation for further reading or a reference to the content of the article that issues it.

Backlinking is first of all to be organized and methodical:

Make one backlink per day at breakfast.
Vary and balance link sources
Carefully select your referring sites
Vary your anchors
Don't just point to your home page, think "internal pages".
Stay as much as possible in your theme
Stay mostly on sites in your territory and the language of the site
Keep in mind that you will be spending time there

First of all, you need to make backlinks:

About twenty different descriptions of your site in 400/450 characters
About ten different descriptions of your website in 350 words.
(With these 30 descriptions you can see what's coming without having to copy and paste).
Two or three beautiful articles to be published elsewhere but which will make their readers want to come to you.
Several beautiful articles on your portal that may receive links
One or two email addresses dedicated to this activity
A human identity dedicated to this activity and a complicated password but which will be considered unique to your specific registrations "Backlink campaign".
A spreadsheet whose columns will look like

The Most Reliable Traffic Generating System Online.

No Tricks, Nothing Underhanded, No Google Bans !flat

Listing in directories

If it is true that Google started by indexing the yellow pages (well, the Yellow pages)... and that directories were for a long time powerful levers of visibility on the Internet, they are today mostly devalued. The traffic they generate annually is almost nil, a glance at your Analytics / traffic source will confirm it. With a few exceptions, they are links of little value, do not spend hours on them.

Look for directories that are positioned

Make a search of the type "Your job + city of your market".
Do it on three main search engines
Locate the directories that are placed in the SERPs on the first 30 results.
Sort and remove the paid ones...(or keep them, depending on)
And those who require a return link
Search for professional targeted directories for your activity
Sort in the same way in the latter the payers and those who impose the link exchange.

what's a good backlink for your website?

Let's start off on the right foot. A backlink is a link on another site that points to yours. The more you have, the better!
Only here is, all the links are not equal! Some can even be dangerous for you .... Once again, our friend Google is not making our life easier with its Penguin algorithm whose objective is precisely to penalize sites that use abusive techniques to improve their positions ...
Now that you have been warned, let's see together the elements that make a link a good link:
A link has more weight if it is present in the content of the article. Forget about links in the footer or sidebar...
The wording of the link must be related to the content of the destination page.
The content of the page where the link is placed must be related to the destination page or at least be in a close theme (avoid for example to make a link to a site of a plumbing company in an article about your grandmother's latest recipe ...).
The higher the authority of the site where the link is placed, the more effective the link will be. Always privilege quality over quantity
It is better to have 10 links from 10 different sites than 10 links from one site.

how to build a good backlinks

For example, the words Link or Click here, or any other generic and meaningless term, will be much less effective in terms of SEO, than specific and precise terms, related to the theme of the landing page. For the same reasons, it is better to use text links rather than links on images.

In the case of image links, it is necessary to indicate an alternative text (alt attribute), to optimize the link as well as possible. Also remember to vary the anchors of your links. Indeed, always using the same anchor can appear suspicious to Google, and therefore be penalized.

Use different synonymous keywords that will allow you, moreover, to exploit the long tail!

How to create dofollow backlinks: Hard links / Nofollow

Return links must be "hard" (they must not go through a redirection script), and must not be nofollow.

In the latter case, the link will have no impact on the SEO. Indeed, the nofollow attribute allows the owner of a site to tell the search engine not to follow these links. This mode allows sites offering visitors to participate in the content (forum, commentary, social networks, etc.) to protect themselves from participation whose purpose is only the placement of backlinks (spam links).

This does not mean that you should neglect these nofollow links.

Indeed, they still bring traffic to your site, and this not only remains your main objective, but will have indirect effects on your SEO. We now know the importance of backlinks, how to generate them, where to try to place them, for an optimized link strategy.

Getting backlinks: be careful not to exaggerate

Several tracks can be used to obtain backlinks, we have just mentioned some of them.

But be careful! Google is closely monitoring what is happening on the web.

Your links must look natural, and therefore appear gradually. Search engines would not be happy with the sudden appearance of a flood of untimely links. A common practice is link exchange and partnerships. By contacting related sites dealing with the same subject, the referencing of your site and your friend's site will be improved.

However, make sure that the exchange is fair (the number and placement of links should be related to the popularity of the pages). And once again, don't forget that you must encourage the creation of natural links. To do this, your site must provide added value, which will lead other sites to create links.

No secret: it is the addition of exclusive content, and the regular updating of your content that will allow you to increase your number of backlinks, and thus improve your natural referencing (SEO), as well as the reputation of your site.

As we have seen, SEO is a matter of substance, on which it is important to constantly come back. Creating backlinks is a full part of it, and is not necessarily the easiest aspect to approach. You now have an additional angle of approach, to roll up your sleeves, and get to work.

So let's get going! Sow your backlinks in fertile websites, water well,... and reap the fruits of your success!