Are you wondering how these people are able to achieve those high numbers on Shopify?
Are you tired of seeing these 6 and 7 figures Shopify screenshots without having a clue how these people are able to make it?
Scalify app - The simple and powerful way to evolve your Facebook advertising campaigns for Shopify If you use Facebook to promote your products, you should already be familiar with the concepts of personalized audience, look-alikes, retargeting, split testing, audience splitting, and more.
- These concepts are essential for optimizing and scaling your ads.
However, the process of working with the audience and manually launching new ad sets is very tedious, time-consuming and quickly becomes so messy that you become too lazy to do it.
That's where Scalify comes in.
Scalify automates all Facebook ad resizing tasks so merchants can resize their ads without manual labor, saving them hours of daily work and giving them a real competitive advantage over their competitors!
How Scalify can help merchants ?
- Automatically create personalized audiences
- Automatically create similar audiences
- Create look-alike audiences based on lifetime customer value (LCV)
- Automatically publish ads for personalized audiences or look-alikes
- Automatically create retargeting ads with displayed pages
- Automatically create DPA (Dynamic Product Ads) retargeting ads
- Automatically break down ads by age and gender for precise control of distribution
- Automatically create custom conversions for in-store products
Scalify takes care of all the repetitive and tedious tasks involved in scaling your Facebook ads, saving you a considerable amount of manual labor on a daily basis and giving you a real competitive edge over your competitors.
Scalify completely eliminates tedious manual labor, saving you hours of tedious daily tasks and allowing you to scale your ads as much as you want. With just a few clicks, you can :
With Scalify : Audiences of the customer's LTV doubles
Target people who are similar to your current customers. These people will be more likely to buy from you because they share the same interests and behaviour as your customers.
You can also add a VLT (lifetime) filter to target only high spenders.
Website Traffic Similar Audiences
Use traffic data from your previous website to create audiences similar to visitors who have seen your product, clicked "Add to Cart", placed an order, added payment information or purchased. Scalify also supports multiple pixels for data collection and optimization.
Video Views Similar Audiences
Use the data from your videos to deliver advertisements targeting people interested in your products. In general, people who have finished watching your video are the most interested. Placing an ad to an audience of look-alikes of these people is a smart idea.
Re-targeting potential customers
Recruit potential customers who have already expressed interest in your product, either by watching your video, or by performing an action on your site without completing the purchase, using the display page you have chosen to maintain the commitment.
Dynamic Retargeting of Product Catalogs
CCA retargeting ads target buyers with a dynamic carousel that reminds them of products they've seen but haven't bought. Large companies like Amazon and ebay do it all the time, as it is one of the most powerful advertising strategies.
Easy custom conversions
Custom conversions allow you to track the specific actions people do in your store for specific niches and products you have. With Scalify, you can easily create custom conversions on Facebook without having to manipulate content identifiers.
More About Scalify
So you want to test a new product on Facebook ads, you create a campaign with basic interest targeting, you launch it, you wait, you look again later in the day and wow, sales come in at a very low price; you make money; it's great, it's a winner.
You think the next logical step would be to scale your campaign, you duplicate the ad set, maybe test a few age groups and other interests, you split the test into genres, you create a few variations and you realize that it's already taking so long that you stop at 10 to 20 ad sets maximum.
You can't wait to see what happens; a few hours later, you open your FacebookAds account to see how your winner is doing and your jaw drops; your cost per purchase has tripled; your return on ad spend is now below your margin and what you thought was a winner is now wasting your money; the only one getting rich here is the big old Facebook and not you.
You are frustrated, even sad, even if you stop advertising and start a new product on another day; see if that new product will be my winner and you repeat the cycle; that's what most e-commerce advertisers do; you repeat the same cycle and you always get the same results, which makes you even more frustrated and more anxious and worried about seeing your Facebook ad bill go up without the returns you wanted.
Chances are you are not using the right scaling techniques because they are too long and complicated, so here are the two things
Professional e-commerce advertisers do this to allow them to adapt :
- First of all, they use similar audiences: When a product starts to generate sales, you want to create similar audiences based on the videos viewed and traffic events recorded by the pixel, allowing Facebook to find similar people to customers and people who have already expressed interest in that product ;
- Second, they use the 80/20 rule. The 80/20 rule states that 80% of your results are produced by 20% of the entries in Facebook ads, which means that only 20% of the audience you target are the ones that produce 80% of your sales and results.
So imagine your Facebook audience as this big chunk of steak with a lot of fat around it, most of the chunk is just fat and the real meat is only a small part of it, so what you want to do is cut the fat and keep only the meat that actually produces the result.
Scalping fat in facebook ads, you divide these audiences as much as possible; you want to test men versus women, divide the age pyramid into small chunks of years and test them against each other, test countries against each other and so on. You also want Facebook to find similar audiences to those who have already taken action for your product.
An action could be: "view product", "add product to cart", "place order", "add payment information", "buy product", "watch your promotional video", "watch 50 to 75% or 95% of the video"
These similar audiences are called look-alike audiences, you also want to test the percentage of the country's population in the look-alike audience which can range from 0-1%; 1-2%; 2-3%; up to 9-10%, not forgetting that you need to create a personalized audience for each action.
We've just talked about creating a similar audience, creating a set of ads for each of these similar audiences and putting each set of ads together with the same page display, now maybe you're starting to see the problem with that; it takes a lot of time.
Scalify Pricing
Scalify complies with the Facebook terms of service. The application uses only the official Facebook API and Facebook itself has reviewed and approved Scalify.
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